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The chapter assessed its ongoing programming to see how it could include and assist San Diego-area distance learners.It offered the students free membership, invited them to a networking event, sent encouraging notes during finals week, and hosted a family-friendly afternoon holiday party. As alumni's relationships with their alma maters go digital, institutions have started branding their own emoji keyboards.Louisville Presbyterian Theological Seminary helps prospective students envision their place at the Kentucky institution; the University of Melbourne's advancement staff members create short, informal messages to prompt alumni recipients to update their contact information; and Miami University's Snapchat newsletter releases a Snapchat story filled with images of event fliers and details for activities happening on the Ohio campus each day.Vu Le is the brains and comedic voice behind the Nonprofit with Balls blog.Dee Dee Mendoza works in development, but she thinks like an entrepreneur.As managing director for West Coast advancement for Dartmouth College in New Hampshire, she teams with alumni volunteers to host the Dartmouth Entrepreneurs Forum in San Francisco, an annual event for networking, sharing ideas, and learning from speakers such as Pay Pal Chairman John Donahoe (Class of '82).Most of the programs are no- or low-cost, easy to manage, and attract new pockets of alumni.Check out these different ways to appeal to literature-loving alumni.

In a recent blog series, Toyn discussed the most beneficial and the "lamest" alumni benefits institutions offer.A recent survey from the Entrepreneurs' Organization, a global network of more than 10,000 business owners, found that 81.6 percent of respondents were interested in starting a new business. Longwood University has found a way for busy alumni to volunteer in 15-minute bundles.With entrepreneurship on the rise, Currents asked Mendoza for her insights on building relationships between entrepreneurs and institutions and what she's learned from working with more than 500 company founders. The Virginia institution asks graduates to give one hour a month, and alumni can contribute anytime, using any device.Assessment & Benchmarking Alumni Communications Alumni Outreach & Engagement Alumni Programs & Services Constituencies Facilities Management Marketing & Market Research Partnerships with Other Alumni Offices or Associations Campus & External Relations Career & Professional Development Communications Community Colleges Education & Campus Issues Ethics & Accountability Financial Management Fundraising Human Resources Independent Primary & Secondary Schools Institutionally Related Foundations Legal, Regulatory & Postal Issues Marketing Organizational Issues Special Events Helping online students feel connected to your institution is a major challenge for engagement professionals.In 2015, the Penn State San Diego alumni chapter created an "adoption" program to engage the hundreds of virtual students in its neighborhood and make them feel part of the Penn State family.

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